Customer relationships, built on shared insight.

Southland Stone customer story image — Customer imagery from Defacto’s published story.

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Sales efficiency improved

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Customer satisfaction

01 / Customer experience

Situation

Southland Stone, known for premium stone supply across 36 countries, faced increasing complexity in managing sales and customer relationships.

02 / Customer experience

Challenges

Disconnected systems caused inefficiencies and poor forecasting.

Lack of real-time data limited personalized interactions.

Scattered invoicing and payment systems caused inefficiencies.

03 / Customer experience

Solution

Implemented Dynamics 365 Sales to centralize operations and improve visibility.

Centralized CRM — Unified platform for all sales activities.
Real-time Tracking — Improved engagement and follow-ups.
Analytics & Reporting — Better forecasting and decision-making.

04 / Customer experience

Outcomes

Improved sales efficiency
Better customer relationships
Accurate financial tracking
Business growth achieved

Read the original customer story ↗

Customer imagery, figures and outcomes from Defacto’s published customer story. Results relate to this engagement.

Planning a similar change?

Make the next customer handover clearer.

Start with how an enquiry becomes a qualified opportunity and a commitment to a customer. Identify the information that should travel with that journey and the point at which another team takes ownership. A focused first release can establish the records, working practices and reporting needed before adding more automation.